Top marketing mistakes aesthetic practices make & how to correct them

Consumer demand for aesthetic treatments spiked last year in 2021 with search volume also reaching a 12-month high for some of the most popular non-surgical treatments. With this increasing demand also came an increasing number of aesthetic practices opening around the country. So, how can you fully maximize your practice’s marketing dollars to generate the highest return while also gaining market share in 2022? In this session, attendees will uncover the most common mistakes that aesthetic practices make with their marketing strategy, and how to correct them to pivot your practice’s performance from good to great.

• Tailoring your strategy to meet the needs of today’s modern aesthetic consumer
• How to increase conversion on your practice’s website
• Simple tips to increasing your organic search engine rankings on Google
• Social media in 2022 –what's trending, what to post, who to target & what to track
• The importance of tracking your leads and KPI’s