Marketing

Leads go cold in hours. AI follows up in seconds.

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Catch every lead the moment it comes in, day or night

Launch targeted SMS and email campaigns in minutes with AI

Turn dormant patients and cold leads into booked appointments, automatically

PatientNow email marketing

 All leads, captured instantly

Every call, form, and text lands in one CRM, tagged with treatment interest automatically.

Follow-up starts in seconds

AI reaches out immediately and keeps following up by SMS and email until they book.

Your reputation builds itself

Automated review requests turn happy patients into 5-star proof, without your team lifting a finger.

Dormant patients return

AI-powered outreach re-engages past patients and overdue follow-ups automatically, no manual list-building required.

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Marketing that keeps your schedule moving.

Capture new leads, nurture interest, build your reputation, and bring patients back with connected marketing tools that work in the background.

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Calls, forms, and web inquiries captured into one lead pipeline

No lead left waiting

Every call, form, and web inquiry gets captured and routed toward booking, automatically.

Automated marketing sequence with email, text, and call follow-up steps

Automatic follow-up

Automated SMS and email keep leads engaged based on their interests, so nothing falls through the cracks.

Automated review request settings with thresholds for sending requests

Reviews that build trust

Automated review requests turn happy patients into your best marketing assets.

Side by side before and after patient photos in a treatment report

Results that help sell

Before-and-after galleries turn browsers into booked patients.

Email campaign template editor with drag and drop content blocks

Campaign copy, faster

AI drafts on-brand email and SMS copy in seconds. You just review, edit, and send.

We retain 75-80% of inquiries — before we were losing 45% of patients who contacted us.

Laura Sudarsky

Esse Plastic Surgery

Recent awards & certifications

Lead capture & CRM

Be first to every lead, every time.

Automatic lead capture

Every website inquiry lands in your CRM with treatment interest attached, ready to work the moment it arrives.

Instant follow-up

Automated SMS and email respond in seconds, nurture interest, and guide leads straight to booking.

Pipeline visibility

See every prospect, stage, and touchpoint in one view, so nothing slips through.

Everybody worries about slow months in aesthetics. But you're losing patients by not calling back fast enough.

Miranda Lawrence

Forte Faces Inc

Website inquiry captured into the CRM with treatment interest attached

AUTOMATED CAMPAIGNS & AI CONTENT

Campaigns that move patients to book.

Automated email and text campaign sequence segmented by treatment history

SMS + email automation

Automated drips nurture leads and patients by treatment interest, visit history, or inactivity, no manual sending

AI-assisted content

AI drafts on-brand copy in seconds, so all you do is review, edit, and send.

Smarter segmentation

 Target by history, interest, and activity, so every message reaches the right patient.

Treatment pathways are our favorite feature. Every 3 months patients get a text automatically — they just respond.

Anna Ferrin

Denver Vein Center / Evexias Denver

Reputation Management

 Turn happy patients into your best marketing.

Automated review requests

Review requests go out automatically after every visit, so your reputation builds itself.

One dashboard, every review

See new reviews as they come in and respond to feedback in one place, instead of checking a dozen sites.

Feedback handled before it's public

Critical feedback goes to your team first, so you can make it right, then show the positive reviews that build trust with new patients.

After just 190 days, 70% of patients are returning for another treatment.

Dan Deneui

Evexias Holdings

Automated post-visit review requests with results tracked

Before & After Galleries

Turn real results into new patients.

Connect by Recura identifying dormant patients for AI reactivation outreach

Perfect before-and-afters

Guided capture and alignment tools keep every before-and-after photo consistent and comparison-ready.

Build trust with visual proof

Show results on your website and socials with tools like sliders, side-by-sides, and animated comparisons.,

More paths to booking

Permissions stay attached to every photo, so your team shares results with confidence, not guesswork.

It's never easy to change what's working — but we took the leap and haven't looked back.

Kristy Murrow

Mariposa Aesthetics & Laser Center

Connect by Recura

Turn past patients into booked appointments.

AI patient reactivation

Describe your audience in plain language. Connect finds them and starts outreach automatically, with no exports and no manual lists.

Outreach at scale

Connect reaches past patients by text or voice AI, without anyone on your team lifting a finger.

More paths to booking

Most tools stop at “message sent.” Connect handles replies, questions, and scheduling, all the way to a confirmed appointment.

After just 190 days, 70% of patients are returning for another treatment.

Dan Deneui

Evexias Holdings

Automated post-visit review requests with results tracked

Ready to turn more leads into booked visits?

Start capturing leads, automating follow-up, and bringing patients back with marketing tools built for aesthetic practices.

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PatientNow demo video

Watch a 3 min walkthrough

See how lead capture, campaigns, and reactivation work together to keep patients coming in.

After just 190 days, 70% of patients are returning for another treatment.

Dan Deneui

Evexias Holdings

It makes life so much easier with all the reminders and follow-ups. It keeps patients coming back.

Laura Oliver

Atagi Plastic Surgery

PatientNow helped us streamline operations and reduce admin burdens, so we provide more personalized care.

Dr. Peter Capizzi

Capizzi MD Cosmetic Surgery & Med Spa

125

appointments booked in one month from dormant patients via Connect

Based on one practice's reactivation campaign via Connect. Individual results vary.

Connect the tools behind better patient growth.

AI reception & follow-up

Recura answers faster with AI receptionist, voice, and inbox tools that keep every conversation moving toward booking.

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Online booking & scheduling

Give patients a direct path from campaign interest to a scheduled appointment.

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Before-and-after galleries

Use RxPhoto to showcase consented results that help future patients feel confident booking.

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Marketing performance insights

Connect marketing activity to reporting, so your team can see what’s working and where to focus.

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Software tailored to your specialty

Wondering how it works?

Still have questions?

See all FAQs
Why should aesthetic practices use marketing software connected to their CRM?
How can marketing software help improve patient retention?
Can PatientNow support automated email and SMS marketing?
How does PatientNow help aesthetic practices capture more leads?
What is aesthetic practice marketing software?
Does review management cover responding, too?

Seen enough? Let's talk about your practice.

See how lead capture, campaigns, and reactivation work together to keep patients coming in. When you’re ready get started with no contract, free onboarding and speedy setup.

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Med spaClinical teams and coordinatorsPlastic surgeryPlastic surgeonsWeight lossDermatologistsDermatologyMedical aesthetic clinics and med spasIV therapyBody contouring and weight loss clinicsWellnessDental practices offering injectablesSurgicalClinical teams and coordinatorsNon-surgical aestheticsDermatologistsMed spaClinical teams and coordinatorsPlastic surgeryPlastic surgeonsWeight lossDermatologistsDermatologyMedical aesthetic clinics and med spasIV therapyBody contouring and weight loss clinicsWellnessDental practices offering injectablesSurgicalClinical teams and coordinatorsNon-surgical aestheticsDermatologists
IV therapyDermatologistsNon-surgical aestheticsClinical teams and coordinatorsDermatologyDental practices offering injectablesWellnessBody contouring and weight loss clinicsMed spaMedical aesthetic clinics and med spasSurgicalDermatologistsWeight lossPlastic surgeonsPlastic surgeryClinical teams and coordinatorsIV therapyDermatologistsNon-surgical aestheticsClinical teams and coordinatorsDermatologyDental practices offering injectablesWellnessBody contouring and weight loss clinicsMed spaMedical aesthetic clinics and med spasSurgicalDermatologistsWeight lossPlastic surgeonsPlastic surgeryClinical teams and coordinators