PatientNow keeps your practice in perfect proportion. Intelligent automation for the routine, insight for the essential, space for your artistry, and powerful tools to drive growth. We're here to help you grow, and we're just getting started.
With our expanding line of products, we deliver purpose-built technology to medical aesthetics and wellness providers in an ever-evolving market. As the industry grows, so do we, extending beyond med spa into nutrition, weight loss, hormone replacement, and the full spectrum of elective care.
PatientNow was founded in 2004 with a focus that has never wavered: technology made for medical aesthetics and elective care, not borrowed from another field and bent to fit. From the start, that meant bringing records, scheduling, photography, payments, and patient follow-up into one place, so practices could spend less time wrestling with tools and more time with patients.
The best practices were piecing their operations together across too many vendors, losing time, data, and patients in the gaps. So the leaders of each category joined forces.
Crystal Clear Digital Marketing brought best-in-class marketing and patient acquisition. RxPhoto added the clinical-grade before-and-after imaging trusted across the industry. Envision extended the platform into salon and wellness.
Together with PatientNow, they became one connected platform built to run an entire practice in harmony, rather than a patchwork of tools that never quite spoke to each other.
In 2020, that vision earned the backing of Providence Strategic Growth and Blue Star Innovation Partners, fueling the investment and integration to bring the platform together, and the partnerships to push it further. Among them, a deepened alliance with Synchrony that wove CareCredit financing through practices nationwide, helping patients say yes more easily and providers get paid faster.
Today, PatientNow is led by CEO Keri Gohman, a SaaS and fintech leader whose career spans Xero, Capital One, Intuit, and Bain Capital Ventures. Her focus is simple: take a market-leading platform and make it move at the speed of the practices it serves.
In 2025, we acquired Recura, an AI growth engine that works like a full-time sales team, receptionist, and booking coordinator in one. It never sleeps, responding in seconds to every call, text, and form, and turning missed inquiries into booked appointments around the clock. With Recura, PatientNow is becoming more than a system of record. It is a system of action.
This is the start of a new era, and you are seeing it come to life right now in a new look, a faster pace of innovation, and AI built to grow your practice on your terms.
Empowering practices and businesses to improve health and wellness worldwide by helping their clients look and feel their best.
PatientNow is elevating businesses focused on beauty, wellness and medical aesthetics with innovative, all-in-one software and consulting service solutions. People who partner with us stand out in the industry with strong market differentiation, while streamlining operations for long term success and sustainable growth.
Show Up: We’re committed to showing up for each other, our customers and the business.
Own the Outcome: We see the outcome through and take pride in the end result.
Be Authentic: We respectfully share our thoughts and insure our actions align with our words.
When you’re ready get started with no contract, free onboarding and speedy setup.
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