Patient Retention is King: Building a Membership Program in Your Practice
It can be up to 8x more expensive to acquire a new patient than it is to retain an existing one. In this course, attendees will learn some of the different types of membership and loyalty programs providers can offer in the practice to help increase retention rates, lifetime value, patient outcomes, and recurring revenue.
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
