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The Med Spa marketing playbook: Proven strategies to maximize lead conversion

Uncover the most effective strategies to improve patient lead conversion & practice revenue.

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Meet your speakers

Audrey Neff

Senior Director Marketing Strategy

Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.

Sara Shumpert

Chief Experience Officer, Aesthetix CRM

Sara Shumpert is a seasoned marketing technologist with over a decade of experience specializing in the aesthetics industry. Known for her strategic mindset and results-driven approach, Sara designs innovative marketing systems that help medical aesthetic practices grow revenue and operate more efficiently.As the creator of the Aesthetix AI Assistant, Sara has been at the forefront of leveraging marketing automation and AI to drive measurable ROI. Her deep expertise in emerging technologies and data analytics has empowered med spas across North America to streamline operations, maximize profitability, and make smarter business decisions.Sara's combination of technical knowledge, industry insight, and engaging presentation style makes her a sought-after voice on the future of marketing in aesthetics — especially where automation, AI, and patient experience intersect.