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Disrupting the status quo: Building a unique brand in aesthetics

Learn key steps to create a standout brand, define your USP, align staff, and elevate thepatient experience in aesthetics.

On-demand

more about this webinar

What you'll learn

In this course, attendees will learn the most important elements that go into building a brand that stands out from your competition in today’s commoditized aesthetic marketplace.

The difference between brand identity and brand image and what goes into each
The importance of having mission, vision, and value statements
How to develop your unique selling proposition
The importance of having universal buy-in from staff and a Drink-the-Kool-Aid culture
Simple, yet powerful ways to elevate the patient experience through critical touchpoints in their journey

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Meet your speakers

Audrey Neff

Senior Director Marketing Strategy

Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.