Purchasing & selling used capital equipment in your practice

Purchasing and selling used capital equipment in your practice

Capital equipment is one of the largest investments an aesthetic practice makes, and how you buy and manage it has a big impact on profitability. In this episode of True to Form, Scott Carson, CEO of MRP, joins the show to discuss the state of energy-based devices in elective medicine and how practices can acquire used capital equipment for a reasonable investment while managing operating costs more efficiently.

The State of Energy-Based Devices

Carson opens with a look at the market for energy-based devices, a category central to many aesthetic practices. Understanding the current landscape, including pricing, demand, and the lifecycle of equipment, helps owners make smarter purchasing decisions. The market for these devices is dynamic, and informed buyers can find significant value.

The Case for Used Equipment

One of Carson's central messages is that practices do not always need to buy new. Quality used capital equipment can deliver the same clinical results at a fraction of the cost, making it possible to expand a practice's capabilities with a reasonable investment.

• Lower upfront cost. Used equipment can dramatically reduce the capital required to add a new service.
• Faster return on investment. A lower purchase price means the device pays for itself sooner.
• Access to proven technology. Established devices with strong track records are often available used.
• Reduced financial risk. A smaller investment lowers the stakes of adding a new treatment.

Managing Operating Costs

Beyond the purchase, Carson emphasizes managing the ongoing costs of capital equipment. Service contracts, maintenance, and consumables all affect the true cost of ownership. Owners who understand and manage these expenses can keep their equipment profitable over its full lifecycle rather than being surprised by hidden costs.

Selling Equipment Strategically

Carson also discusses the other side of the transaction: selling equipment a practice no longer needs. Rather than letting unused devices sit idle, practices can recoup value by selling them, freeing up capital and space. Understanding the resale market helps owners make the most of their equipment investments throughout their lifecycle.

Advice for Providers

Carson's guidance to providers centers on making informed, financially sound equipment decisions. Whether buying or selling, new or used, the goal is to align equipment investments with the practice's strategy and financial reality. Smart capital equipment management is an often-overlooked lever for improving profitability.

Key Takeaways for Practice Owners

• Consider used equipment. Quality used devices can expand capabilities at a reasonable cost.
• Understand total cost of ownership. Maintenance and consumables affect true profitability.
• Sell idle equipment. Recoup value from devices you no longer need.
• Align purchases with strategy. Make equipment decisions that fit your financial reality.

Carson's insights offer a practical guide to one of the biggest investments a practice makes, showing how smart buying, managing, and selling of capital equipment can meaningfully improve the bottom line.