The ultimate med spa growth engine: PatientNow and Aesthetix CRM announce strategic integration

Partnership eliminates data silos, accelerates patient acquisition, and enhances retention for aesthetic practices

DENVER, CO - [April 10, 2025] –PatientNow and Aesthetix CRM today announced a robust bi-directional integration that transforms operations for medical spas and aesthetic clinics nationwide, delivering measurable practice growth and operational efficiency.

This strategic alliance connects PatientNow's comprehensive practice management system with Aesthetix CRM's dynamic marketing & sales platform, breaking down data barriers and empowering practices to deliver exceptional patient experiences while streamlining workflow and increasing revenue.

"This integration delivers powerful capabilities for aesthetic practices determined to scale efficiently," said Brandy Keller, Chief Product Officer at PatientNow. "By unifying our industry-leading platforms, we're enabling practices to eliminate redundant processes, deliver precisely targeted communications, and make data-driven decisions that truly accelerate business growth."

The integration delivers four powerful benefits:

1. Dramatic Time Savings: Free staff from duplicate data entry to focus on revenue-generating activities and patient care through automatic synchronization of contacts, appointments, sales, and patient information.
2. Convert More Leads Into Patients: Turn more prospects into bookings with rapid response times, consistent follow-up sequences, and automated personalization based on patient history.
3. Increase Patient Loyalty: Keep patients engaged with automated drip campaigns, personalized follow-ups, and retention reminders based on their appointment history.
4. Measure Performance Accurately: Track lead sources, conversion metrics, patient lifetime value, and revenue attribution to optimize marketing investment with confidence.

Eric Dunn, CEO of Aesthetix CRM, emphasized the competitive advantage: “Aesthetic practices have long needed a platform that manages patient relationships and drives growth. With our seamless integration to PatientNow EMR, Aesthetix CRM turns patient data into a powerful engine for personalized marketing automation and streamlined sales. Practices can now nurture leads, convert more consultations, and track ROI with precision—bridging the gap between patient care and business performance.”

To get early access and learn more, click here.

About PatientNow

PatientNow is a leading provider of practice management solutions for the medical aesthetics industry. Empowering practices with innovative solutions, PatientNow's comprehensive platform optimizes patient care, practice management, and business growth. With a commitment to innovation, integration, and strategic partnerships, PatientNow is dedicated to revolutionizing the aesthetic practice management landscape.

About Aesthetix CRM

Aesthetix CRM is a marketing and sales platform designed specifically for plastic surgery and medical spa practices. It helps teams attract, nurture, and convert leads through automated campaigns, centralized communication, and real-time performance tracking. From first contact to booked appointment, Aesthetix CRM streamlines the entire patient journey to drive consistent growth.

Website: https://aesthetixcrm.com

Media Contact:

Virginia Parish, VP of Marketing, PatientNow

Sara Shumpert, CXO, Aesthetix CRM