Top Med Spa Mistakes to Avoid in 2025: Costly Pitfalls & Winning Strategies
A thriving med spa isn’t just about clinical expertise — it’s also about implementing smart business strategies for sustainable growth. In this webinar, we pull back the curtain on some of the most common mistakes that could be costing you patients, profits, and growth. From pricing tactics to retention techniques, marketing, and more, learn how to avoid these costly pitfalls and implement proven strategies that drive success. Whether you're launching or scaling your practice, this session gives you powerful insights to boost revenue and stay ahead in 2025.
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Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Travis Mydlo, Senior Solutions Architect
Travis Mydlo is a seasoned professional with a decade of experience in the medical aesthetic and wellness business field, specializing in solution architecture and business development. Currently serving as a Senior Solutions Architect at PatientNow, a leader in practice management solutions for aesthetic medical practices, Travis has played a pivotal role in designing and implementing innovative solutions that enhance operational efficiency and patient engagement. He is a 2x winner of the PatientNow Sales Champions Club and a 2x PatientNow Cornerstone Award winner, recognizing his exceptional contributions and achievements within the company.
Kara McClanahan, CEO, Aesthetic Practice Partners
Kara McClanahan is the CEO of Aesthetic Practice Partners and brings over 28 years of experience in the aesthetics industry. She has worked with physician business owners, medical spas, practice leaders, private equity groups, medical device, and skincare companies to facilitate strategic business change and differentiation in the competitive marketplace. She has held roles such as: Vice President of Operations for a large 57 practice national concierge & cosmetic focused healthcare company, Practice Administrator in both Cosmetic Dermatology and Plastic Surgery, VP of Sales in the aesthetic medical device space and a private Practice Management Consultant. Kara is also one of only a handful of “Board Certified Medical Practice Executives” by the American Medical Group Management Association.
