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Do you operate a med spa or a clinic that provides health and wellness services? If your practice has gotten stuck dealing with low conversion rates and other patient acquisition troubles, you might be curious about the best ways to attract new patients, increase operational efficiency, and better serve your patients.
If that sounds enticing, a quality CRM solution might be what your health and wellness clinic needs. Below, we examine what this technology is and how AestheticNow can help you overcome common barriers to growth by improving patient acquisition, operational efficiency, and overall patient experience.
What Is a CRM?
Put simply, CRM stands for “customer relationship management,” a technology designed to help you manage patient data.
CRM solutions typically include a suite of tools that can be used to communicate with patients, organize data, create marketing campaigns, and more. CRM technology is also used to nurture positive relationships with prospective patients and existing ones, too.
Historically, CRM solutions were primarily used in the sales and finance industries. However, in the past few years, they have grown and evolved and can now be used to support health and wellness providers.
Understanding the Challenges of Health and Wellness Clinics
Many factors can negatively impact health and wellness clinics, particularly in the revenue cycle and patient experience aspects, which may include:
A Lack of Communication
Subpar communication will drastically diminish the patient experience. When they are seeking health and wellness services from a medspa or health clinic, patients expect to be kept in the loop. This is especially important if they are first-time patients, as newcomers will often seek out services elsewhere if you fail to communicate with them appropriately.
No Post-Appointment Follow-Up
Patient retention is an integral part of growing your health and wellness practice. Retaining existing patients is far more cost-effective than acquiring new ones. However, many med spas and clinics fall short in this vital area. This is because they fail to follow up with patients who have received services.
By simply reaching out to patients via text or email after their visit, you can significantly increase the chances that they will book additional services with your practice.
However, it can be quite difficult to keep up with all of your past patients, especially during a busy season. Fortunately, CRM technology provides the perfect solution.
Inefficient Operations
Inefficiencies during the pre-appointment phase can negatively affect the patient experience. For instance, many med spas and clinics use antiquated data entry practices that require their staff to manually re-enter patient information, even if it was already provided via an online form.
Inefficient internal operations reduce the amount of time that staff can spend engaging with patients. These inefficiencies may also decrease the productivity of clinicians and support staff, which will ultimately reduce your ability to generate revenue.
How AestheticNow Benefits Your Health and Wellness Practice
PatientNow designed AestheticNow as a full-service CRM solution for businesses offering health and wellness services. It’s an all-in-one platform that meets the comprehensive needs of the aesthetic industry, providing a range of features that aim to improve operational efficiency, patient acquisition, and patient experience.
AestheticNow is a reliable health and wellness clinic software that offers significant benefits, such as:
Enhancing the Patient Experience
As a clinic that provides health and wellness services, your primary concern should always be providing a world-class patient experience. AestheticNow’s innovative technology can help you accomplish that goal in several ways. This health and wellness CRM solution improves the patient experience by automating redundant data entry tasks, giving clinical personnel more time to cater to your patients, especially while they are awaiting services.
AestheticNow also has built-in capability for personalized communication. Address patients by their names with tailored messages, or input customized treatment recommendations for each patient to make your messaging more focused and relevant.
Increasing Clinical Efficiency
Automation not only improves the patient experience — it also increases the efficiency of your clinic. Once you incorporate AestheticNow into your system, you will notice a significant decrease in data entry errors. This platform also streamlines access to patient data, consolidating information in one dashboard, including treatment history and personalized treatment plans for each patient. This reduces administrative workload, further boosting productivity, efficiency, and profitability in your organization.
Improving Your Ability to Convert Leads
Contrary to popular belief, lost leads can be won back with the right software in place. AestheticNow automates appointment reminders and patient follow-ups using the information in your database. Send reminders to patients via text or email to optimize scheduling and reduce no-show rates.
Leverage AestheticNow’s advanced reporting and analytic tools for lead tracking. Send information to prospective patients when they interact with your website and complete a contact form. By satisfying their need for information, you can increase the chances that a patient will book health and wellness services at your med spa.
Aids in Patient Retention
AestheticNow facilitates post-appointment communication, targeting patients with branded messages that highlight services they are most likely to book. You can also use this functionality to notify past patients of monthly specials and other savings opportunities.
Staying in contact with patients after their visits helps encourage brand loyalty and keeps them coming back for life. With AestheticNow, you can establish a loyalty program with incentives like gift certificates and implement automatic invoicing to reward loyal customers. On average, repeat patients spend about two to six times more than first-time visitors. With our tools, you can make it easy for patients to keep coming back for more!
Opens the Door for Growth Opportunities
Lastly, AestheticNow includes marketing tools that can open the door to new growth opportunities. Take advantage of the platform’s features to engage your audience across multiple mediums, including your website, social media platforms, email, and text messaging.
Access detailed reports and implement feedback surveys post-treatment and following your marketing campaigns. Establish clear and open communication with your patients to foster a sense of community and belongingness. Gather insights on patient satisfaction for opportunities to enhance your health and wellness services.
Choose AestheticNow for World-Class Health and Wellness CRM Solutions
CRM solutions provide tremendous benefits to businesses in the health and wellness sphere — if you select the right platform! AestheticNow delivers the solutions you need to elevate your services toward achieving your business goals. Maximize AestheticNow’s capabilities to streamline workflows, attract and retain patients, and achieve customer satisfaction in your med spa practice. Fuel new growth for your business today! Contact PatientNow to schedule a product demo.
