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Technology has always been at the forefront of the medical profession. For years, physicians, scientists and field researchers have been discovering new ways to improve patient care quality.
This advancing care can include new and improved medical tools, cutting-edge diagnostic tests that provide better insight and even record-keeping devices that allow healthcare providers to redefine the patient and staff experience.
What Is EMR for Plastic Surgery?
Since its inception, plastic surgery has modeled its procedures, protocols and improvements after the general medical community, keeping the two communities linked. The technology used to treat plastic surgery recipients is always expanding.
PatientNow’s plastic surgery electronic medical record (EMR) system is an excellent example of a technological advancement designed with enough general usage capabilities to apply to just about any medical practice and that is also effective for plastic surgery.
This state-of-the-art technology is designed to make cosmetic surgery practices run more efficiently and effectively through high-quality organization and analytics capabilities.
How Does PatientNow’s EMR Platform Work?
EMR allows the easy conversion of paper data charts and patient files to a digital format, offering increased ease of access while freeing your busy staff from time-consuming data entry tasks.
With plastic surgeon EMR solutions, your team can quickly access patient records and other information in one central location. These solutions greatly simplify workflows for cosmetic surgery staff while improving patient experience. Implementing a plastic surgeon EMR system like PatientNow can improve your cosmetic surgery practice in various significant and trackable ways.
A major feature of EMR-based clinic management is the ability to stay on top of patient trends. Trend management includes tracking the activities and experiences of current patients as they pertain to your practice while staying apprised of overall industry standards that could affect your business in the future.
How can PatientNow improve patient trends in plastic surgery?
Let’s explore seven ways plastic surgeon EMR software is useful in monitoring patient trends.
1. Analyze Existing Patient Relationships
EMR systems store all patient-related documents and information digitally in one convenient database. Digital storage means that any specific patient’s procedure history within your practice can be easily accessed in seconds. This ability lets your staff better understand why the patient initially came to your practice and what services were performed. You’ll stay updated on individualized patient trends without searching paper-filled cabinets.
Understanding individual patient trends has benefits. You can use the data to your advantage by providing personalized care and inspiring patient confidence. Staff can quickly access a patient’s medical records for an overview of their experience at your practice. They can also use this information to discuss a patient’s needs, such as offering relevant post-surgery advice and recovery tips.
By analyzing patient relationships through EMR data, you can target marketing to specific patient groups with similar backgrounds or surgical preferences.
2. Stay Informed of Patient Experience
Another benefit of easy digital access to patient records using a plastic surgeon EMR is its ability to enhance and customize the patient experience at your practice.
With greater access to a patient’s personal information, including images, emails, lab reports and procedure history, the staff at your cosmetic surgery practice will be able to provide an unmatched level of personalized cosmetic healthcare. The EMR also allows plastic surgeons to summarize and recommend further personalized treatment options. For example, a surgeon can review a patient’s previous surgeries and build a profile based on the EMR data. They’re then likelier to recommend personalized cosmetic treatments so that the patient returns to the practice, promoting a fruitful, lasting relationship.
Staff and care teams can also stay aware of trends in the overall patient experience so that their practice can improve based on real-world feedback. An effective EMR can help you gather and analyze patient feedback, reviews and satisfaction surveys to determine areas for development. This knowledge is pivotal in addressing patient concerns and improving their overall satisfaction.
3. Stay Connected to Patients With RxPortal
Telehealth is a common way for healthcare providers to extend their coverage to multiple patients. Cosmetic procedure practices often utilize telehealth for consultations or follow-ups with patients.
PatientNow’s RxPortal allows care team members to contact patients directly without in-person appointments. It also automates the collection of telehealth-related data so your team can identify and act on patient-service trends. Explore remote care preferences and identify telehealth improvement areas with PatientNow’s EMR systems.
4. Connect With Other Health Providers
A high-quality plastic surgery practice management EMR platform is a great way for cosmetic surgery practitioners to connect through a central database. Through this open communication, local practices can share data and analytics regarding patient behavior, allowing a centralized understanding of emerging patient trends.
Through collaborative care and shared insights, practitioners can identify extensive patient trends, allowing them to focus on wide-scale solutions and improve their standards of practice and treatment protocols.
5. Market Effectively With RxMarketing
Tracking patient trends without an effective digital marketing strategy will likely yield mixed and largely inaccurate results.
With RxMarketing and PatientNow, cosmetic procedure practices can design a unique and impactful marketing strategy that utilizes multiple channels and takes advantage of current market trends. This strategy is all within the centralized organization of our high-quality plastic surgeon EMR.
Improved marketing can lead to better long-term relationships and a better standard of care. It targets the right patients for each clinic’s specialties and services by focusing on patient demographics, preferences and trends. EMR data is helpful in personalizing marketing messages based on patients’ treatment interests. Using list management and segmenting strategies, you can build email campaigns using various templates to target specific audiences.
6. Track Your Clinic’s Activities
While staying aware of patient trends can help practices understand individual patients’ behaviors, analysis that targets only individuals lacks sufficient scope to guide effective institutional change.
Tracking patient analytics within your practice is a better way to examine patient trends on a larger scale. EMR analysis allows you to understand what procedures your patients typically undergo and which services attract the most attention from potential patients.
An effective EMR system for your plastic surgery center can help you track and analyze appointment scheduling patterns, such as seasonal influxes and popular treatment options based on local patient interests and demographics. This way, you can maximize resources and adapt to changing trends and demands.
7. Analyze Patient Referrals
Investing in a smart and thorough marketing strategy using a top-notch plastic surgeon EMR is essential, but word-of-mouth marketing is one of any cosmetic procedure practice’s most powerful marketing tools.
When your patients have a good experience with your staff and enjoy the results of their procedures, they’re more likely to spread the word about your practice to friends and family.
You can utilize plastic surgeon EMR with PatientNow to keep records of the patient referral information that your practice collects. This information will allow you to understand why your patients refer others to your practice. Physicians who refer patients to your practice are also pivotal in understanding holistic referral patterns. Receiving referrals from them strengthens relationships, and you can use the connections to optimize your marketing efforts.
You can even solicit positive reviews with our innovative digital marketing tool!
Streamline Operations With Plastic Surgeon EMR
Plastic surgery practices worldwide are making the change and improving staff efficiency, boosting patient experience and increasing revenue with EMR technology and PatientNow.
Ready to take a step toward an even better cosmetic surgery practice today? Contact us to find the perfect PatientNow package for your needs.
