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If you want to compete in the aesthetic and elective procedures world, you’ll need to showcase the high-quality patient outcomes that your practice produces. What better way to do this than with effective before and after photography?
Incorporating professional photography into your practice’s advertising can attract new patients and improve profitability. However, it is important that you choose the right mediums to showcase patient outcomes.
With that in mind, we have outlined several great ways to promote your providers’ talent.
A Picture Is Worth a Thousand Words
Even the best writers cannot describe a patient’s real-world results as effectively as before and after photographs. These are the best ways to convey a patient’s results.
When a prospective patient can see another patient’s results for themselves, they’ll have an immediate idea of your work’s quality. Those interested in the procedure are more likely to book a consultation immediately. This is because before and after photographs help patients visualize how your services can benefit them.
How should you display these photographs while maintaining appropriate HIPAA compliance? With the right electronic consent tools, it’s easier than ever.
When marketing your work using this approach, we recommend the following steps:
Create a Website Portfolio
Every practice that provides elective or aesthetic procedures should have a vast portfolio on its website. This portfolio should incorporate before and after photographs, Google reviews and any other positive feedback providers receive from patients.
An on-site portfolio will give interested individuals an easy way to review your practice’s work. This page can also instill confidence in prospective patients. Lacking a portfolio can reduce your chances of acquiring a lead. Up to 75% of people have reported that they wouldn’t have aesthetic work done by a clinic if they couldn’t see a results gallery from that provider.
Some patients may view this as a sign that your practice has limited experience within the industry, which could prompt them to look elsewhere for aesthetic services.
Get Social
While an on-site portfolio is a great way to increase interest in patients who have already visited your site, you should also post before and after photographs on social media platforms. Instagram is a great medium for publishing proper patient photography, although many other platforms exist.
As potential patients scroll through their feeds, side-by-side images of past treatment outcomes will catch their eye. Pair these images with a brief caption and a call to action.
Post this type of content regularly. Doing so will help you grow your social media following and attract new leads.
Benefits of Using RxPhoto to Showcase Your Patients’ Cosmetic Surgery Results
Not sure where to begin when it comes to publishing patient before and after photographs? Don’t worry, RxPhoto has you covered.
Our platform makes it easy to snap high-quality photographs of your patients’ outcomes. It includes morphing tools, educational videos and interactive photo sliders. It also features electronic consent and procedure tracking forms to ensure 100% HIPAA compliance.
Explore the benefits of using RxPhoto to showcase patient results.
- Promoting patient education: Surgeons can visually show the physical changes and their advantages, setting realistic expectations. They can explain the expected outcomes and provide in-depth surgery insight. Patients can also ask questions about the procedure by pointing out aspects of uncertainty. By understanding the procedure and alleviating any concerns, patients are far more likely to move forward with treatment.
- Enhancing patient trust: Prospective patients who see effective results by reviewing other patients’ before and after photos will better trust the surgeon’s expertise.
- Implementing marketing strategies: Before and after photos are often used in case studies and presentations to highlight unique cases for educational or marketing purposes. Transformation photos can attract new patients by showing the physical outcome of your work.
- Ensuring HIPAA compliance: A vital aspect of surgical before and after aesthetic photography is having permission to use the pictures. HIPAA regulations protect patients and practices by securely storing and encrypting their data. By providing consent to publish their photos, patients agree that only their photos and no other information will be made public.
- Streamlining management systems: By integrating RxPhoto with EMR systems, surgeons and staff can access photos instantly. They can capture and store photos safely and share them with other surgeons, staff members and patients when necessary.
- Increasing decision-making confidence: Seeing visible results may help prospective patients decide whether to proceed with surgery. Being presented with physical evidence may give them more confidence.
- Seeking continuous improvement: RxPhoto captures high-quality photos so surgeons can view every intricate detail. The platform documents all the patient’s information to compare outcomes in similar settings. With access to previous procedures, surgeons can identify areas for improving patient photography and optimize ways to enhance their surgical skills.
Professional Before and After Photography From PatientNow’s RxPhoto
Love showing your cosmetic surgery patients what’s possible? RxPhoto helps surgeons like you capture incredible before-and-after transformations that really highlight your expertise. See how it can make a difference in your practice – grab a free demo or give us a call to learn more.
