Ben Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essential topics including exit strategy, preparing your practice for a potential sale, optimizing valuation, selecting the right partners and buyers, considerations between equity rollovers and cash payouts, and other crucial components to consider when growing, scaling, or selling your medical aesthetics practice in 2024 & beyond.
Be Sure to Subscribe to True to Form on Your Favorite Podcast App!
True To Form Podcast
Hosted by PatientNow Senior Director of Marketing Strategy and International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year and beyond.
TOPICS:
You Might Also Like
1: VIP Program Everybody in the medical spa industry knows the value of a loyal patient. The patient who is done shopping around, who only asks for your advice, and…
It’s basic business that patients who already bought once are easier to convince to buy again. In times of trouble, those repeat clients are a lifeline for businesses and should be the focus of your marketing efforts.
To speak to current and emerging clients the way they want to be spoken to, your med spa needs to adopt digital marketing solutions to remain competitive and keep your return customers coming back.