In this webinar, attendees will learn the most important elements that go into building a brand that stands out from your competition in today’s commoditized aesthetic marketplace.
• The difference between brand identity & brand image and what goes into each
• The importance of having mission, vision, and value statements
• How to develop your unique selling proposition
• The importance of having universal buy-in from staff
• Simple, yet powerful ways to elevate first impressions & the patient experience through critical touchpoints in their journey
Next Live Webinar:
Your Reputation is King: Strategies to Drive More Google Reviews in Your Practice
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.
Virtual Practice Workshops: Insights From the Experts
Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2024 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.
TOPICS:
You Might Also Like
Patients come to an aesthetic clinic expecting high-quality care. It should be no surprise that the best way to develop patient loyalty is to focus on the patient's needs in depth, which…
As a medical practitioner, you have likely heard of Electronic Medical Records even if you have not yet implemented them into your own practice. EMRs are digital forms of patient…
When it comes to growing your plastic surgery practices, changing priorities and economic realities can make it difficult to attract new high-quality patients and grow your brand.