Top 5 Benefits of a CRM System for Your Aesthetic Center

When you operate a medical spa, you understand that patient care and practice management go hand in hand. That’s why many aesthetic centers have come to rely on customer relationship management (CRM) tools like AestheticNow. 

Our state-of-the-art solutions can enhance every aspect of your medical spa, helping you gain and retain clients while staying on top of your administrative processes.

Many medical spas have already experienced the benefits of CRM system installation. Here are the top 5 things that you can do with a centralized platform like AestheticNow.

1. Keep Your Practice Organized

Chances are that your practice already uses some sort of in-house computer system for managing patient information, scheduling, and communication. But these pieces are rarely in perfect alignment, which means your staff might be left to juggle multiple files and programs. 

These sorts of distractions can steal focus from where it matters most: care for your patients at every phase of their journey.

With AestheticNow, our centralized system puts patient records, communication, and scheduling tools all at your fingertips. This does several things for your practice:

• Eliminates the need for physical invoices
• Allows your administrative staff to work with greater efficiency
• Reduces friction in the patient journey

AestheticNow even offers robust features such as package tracking, so you stay on top of every aspect of your aesthetic center.

2. Generate New Patient Leads

What’s your current strategy for generating new patient leads? Referral programs are helpful, to be sure, but the AestheticNow CRM can help you implement the latest marketing strategies to reach new clients like never before.

AestheticNow can help you develop a strong social media presence and carry out social media marketing campaigns designed to increase engagement and turn clicks into patients. 

Our digital marketing strategies are paired with other powerful tools, such as email and SMS marketing. These solutions help build your brand and showcase your medical spa’s unique features for your target audience.

You can even let your patients do your marketing for you. Our CRM platform includes online reviews and surveys, allowing you to publish positive feedback to your website or social media pages. You’ll even be able to address negative feedback or concerns before they hit popular review sites like Yelp or Google.

All of this is paired with referral tracking systems, allowing you to monitor prospective patients throughout their journey and follow up with patient leads along the way.

3. Retain Existing Patients Through Membership Programs

As with any organization, retaining clients can be just as important as gaining new ones. For medical spas in particular, this means finding ways to turn first-time visitors into regular guests.

Why not make it easier for your staff and your clients by offering recurring memberships? This approach allows your patients to make a regular commitment to your aesthetic center, offering incentives for regular appointments or for multiple services.

This represents one of the greatest benefits of CRM system implementation: our centralized platform can help you integrate your medical and administrative processes to manage your memberships.

You can even combine membership programs with your email marketing, sending targeted communication to your most valued clients. You can also use your email marketing tools to follow up with first-time guests, emphasizing the value of your aesthetic practice and converting casual visitors into recurring clients.

Combined, these tools can accelerate the growth of your practice while offering your patients a frictionless experience.

4. Streamline Your Scheduling Process

Scheduling patients, providers, and resources can sometimes feel like spinning plates in the air. Scheduling is often the first place that friction arises for patients and providers. 

The AestheticNow CRM platform can streamline this process, letting you easily coordinate resources and match the right provider to the right patient.

AestheticNow can even provide multi-location scheduling, which will make it easier for your administrative staff to ensure that schedules and resources align for every patient and every need.

Patients will appreciate the automated appointment reminders built into our CRM platform, which alerts them via email or text about upcoming appointments. Your clients even have the option to confirm this appointment electronically, saving your office staff the time they would otherwise spend contacting patients individually.

These tools can greatly reduce the lost time and revenue from missed appointments. Help your patients experience the full benefits your aesthetic center has to offer with our innovative CRM platform.

5. Analyze Your Key Performance Indicators

The right CRM platform won’t just help you manage the details of your operations — it can also provide you a bird’s-eye view of your medical spa as a whole. One of the benefits of CRM systems is that you’ll have access to a wealth of data about your aesthetic center, your patients, and your day-to-day operations.

Using this data, you’ll be better equipped to spot trends and patterns that can be used to enhance your business. For instance, you might adjust staffing needs based on periods of increased activity or augment your marketing strategy to better target a specific demographic.

These reports can also be used to evaluate the productivity and performance of your office staff. You’ll be able to identify areas that need improvement and learn ways to provide better support for your administrative team.

All of this data can be viewed through regular reports — though the information can also be generated on-demand. This means you’ll always be on top of the status of your aesthetic practice.

AestheticNow: Building Relationships to Grow Your Practice

The relationships you build will be one of the most critical components of your medical practice. The right CRM platform will help you in this process, enhancing the patient journey and allowing you to better connect with each valued client. 

As a result, you can expect to see increased revenue and greater patient satisfaction, which is a positive benefit for everyone.

To learn more about the ways that AestheticNow can enhance your aesthetic center, contact us to schedule a demo today.